In a festive setting at the Ambiente Fair, Spiegelau’s Craft Beer glasses were awarded the German Design Award 2016 on Friday 12 February. The internationally recognized Award is a premium prize of the German Design Council, which sets out to discover and honour unique design trends. The company was recognised in the “Special Mention” category, for their unique commitment to the development of glassware specifically crafted for specific styles of beer. Unlike other glasses, the awarded products were not designed on a drawing board but have been designed through a sensory workshop process featuring leading craft beer brewers.
Established in 2012, the German Design Award is one of the best-known design competitions in the world, held in high regard well beyond professional circles. It is bestowed by the German Design Council, the main authority for brands and design in Germany. Every year, top-quality submissions from product and communications design are awarded, all of which are uniquely groundbreaking in the international design landscape. “It is a great honour to us to receive an award like this,” says Richard Voit, the Managing Director of Spiegelau. “After successfully receiving the Red Dot Award and the International Design Excellence Award last year, I’m especially happy that the Craft Beer glasses’ story of success continues this year as well.”
About the Craft Beer series
The Craft Beer Glasses by Spiegelau were developed in cooperation with a team of experts, consisting of master brewers and beer industry experts. Spiegelau follows the Bauhaus principle of “Form follows function”, designing the glasses through unique sensory workshops where participants sample the beer style from many different shapes. Their goal is to determine which shape presents the best balance of flavour to ensure maximum enjoyment.
The first glass in the series, for India Pale Ale, was created in 2013, and Spiegelau has since added glasses for Stout (2014), American Wheat Beer (2015), and Barrel Aged Beer (2016). In the experts’ opinion, these custom-shaped glasses deliver the complexity of aromas on the nose while demonstrating the optimum beer texture, balance, and intensity on the palate.
Staying faithful to the spirit of Bavarian artisan craftsmanship, Spiegelau created these unique functional glasses to create a special moment of pleasure with every draft. All four Craft Beer products are marked with the “Tasting approved” seal of quality.
About Spiegelau
“High performance at every occasion”; Spiegelau has produced in Germany for over 500 years, combining traditional craftsmanship with innovative technologies. The brand specialises in high-quality and elegant crystal glasses for everyday use, providing a perfect balance between form and function. Within their rich glassmaking history, Spiegelau’s versatility has shone through; from crafting fine mirrors for the historic royal houses of Europe, to producing tough yet classy glasses for modern gastronomy.
Today, Spiegelau uses the most advanced technology to be able to guarantee all their glasses to be tough and reliable. The brand has developed state-of-the-art machines to keep production efficient and therefore heavily competitive. The resulting glass products not only possess high brilliance, but are also highly break resistant and dishwasher safe.
Whether it’s a question of style-specific beer glasses or versatile universal wine glasses, a Spiegelau glass can be raised at every occasion.
About the German Design Council
The German Federal Parliament founded the German Design Council in 1953. Their objective was to create a platform through which Germany’s outstanding contributions to design could be communicated both nationally and internationally. The Council has since become one of the globe’s leading centres of excellence, for communication and brand management in the sector of design.
Now boasting more than 200 members, including designers, businesses, and associations, the foundation is committed to supporting emerging talent as well as promoting the unique and valuable contribution of German design to business and culture.
For more information, please also visit: www.spiegelau-craftbeerglasses.com